#1 The Internet is Rapidly Replacing the Yellow Pages

A website is miles ahead of the Yellow Pages and the public has found this out.

On your website, a new patient can learn about you and your practice. He can see pictures of you, learn about procedures, and get a map showing the best driving directions. If he has a question, he can e-mail you.



#2 Getting Started on the Internet is Simple and Low Cost

Developing a website is actually less expensive than a Yellow Page ad and is a one-time expense. You can start with a simple site and modify it as needs increase.

#3 Websites are Professional

Websites are informational in nature and not “advertising”. Creating a website  guarantees that you will be presented in a professional manner. Patients will appreciate your website because it will help them get to know you and answer their most frequently asked questions.

#4 More Than Three Quarters of Americans Use the Internet

The USC Internet Project*, which surveys Internet usage, reported in September 2004 that 75.9% of all Americans went online in 2003. It also found that the average number of hours online increased to 12.5 hours per week and 65.1% of all users now have Internet access at home.

* The UCLA Internet Report: Surveying the Digital Future - Year Three
(www.ccp.ucla.edu)

#5 Websites are State of the Art

Having a well-designed website enhances your image. You may have advanced training, the latest equipment and wonderful facilities, but patients may never know unless your website tells them. In some locations, you may also have the opportunity to be the first in the area who has a website.

#6 Websites are Here to Stay

The Internet and websites are not just a passing fad. They are an established and growing part of our current culture. It is no longer a question of, “Should I have a website?” Unless you are planning to retire in the next few years, the question really is, “When should I get a website?” The answer is now.

George Bristol
Periodontal Consultant